Ready to win hearts and minds? Discover the best online courses for mastering the art of persuasion.
In today’s competitive world, persuasion is a crucial skill that can help you achieve success in various aspects of life, from personal relationships to business deals. However, not everyone is naturally gifted in this area, and it can be challenging to learn the persuasion techniques that work best.
Have you ever found yourself struggling to convince someone to see things from your perspective? Or felt frustrated when you couldn’t make a compelling argument in a meeting or give a persuasive presentation? If so, you’re not alone.
Persuasion is a complex skill that requires a deep understanding of human psychology and communication strategies.
The good news is that there are plenty of online courses available that can help you master the art of persuasion. Whether you’re looking to improve your sales pitch, negotiation skills, or public speaking abilities, there’s a course out there for you.
In this article, we’ve compiled a list of the best online courses for persuasion to help you take your skills to the next level.
Our selection is based on a combination of factors, but we have sorted the courses by enrollment numbers to make the list more informative. The ranking number (#1 or #10) reflects only the number of enrollments among the best courses.
| Course | Instructor(s) | 💸Pricing | ❤️Enrollments | ⭐Rating | ⌛Duration |
|---|---|---|---|---|---|
| #10. How to Influence People | Dean Mack | $15/month for a verified certificate | ❤️2,207 enrollments (as of Feb 2023) | ⭐⭐⭐⭐⭐4.5 (93 reviews as of Feb 2023) | ⌛ 1h 1m |
| #9. Persuasive Communication: What Makes Messages Persuasive? | Bart Collins | $39.99/month for a verified certificate | ❤️❤️13,991 enrollments (as of Feb 2023) | ⭐⭐⭐⭐⭐4.6 (182 reviews as of Feb 2023) | ⌛ 2 hours per week (3 weeks course) |
| #8. Engaging in Persuasive and Credible Communication | Derrick Ng | Subscription cost is $49 | ❤️❤️24,632 enrollments (as of Feb 2023) | ⭐⭐⭐⭐⭐4.6 (263 reviews as of Feb 2023) | ⌛⌛ 8 hours |
| #7. Sales and Persuasion | Daniel Pink | Subscription cost is $15/month | ❤️❤️❤️26,580 enrollments (as of Feb 2023) | ⭐⭐⭐⭐4.4 (7,980 reviews as of Feb 2023) | ⌛ 2 hours 57 minutes |
| #6. Persuasion in Business Communication | TJ Walker and Media Training Worldwide Digital | $84.99 | ❤️❤️❤️31,037 enrollments (as of Feb 2023) | ⭐⭐⭐⭐4.3 (203 reviews as of Feb 2023) | ⌛ 1h 28m |
| #5. Reason and Persuasion | John Holbo | Subscription cost is $49 | ❤️❤️❤️34,745 enrollments (as of Feb 2023) | ⭐⭐⭐⭐⭐4.5 (290 reviews as of Feb 2023) | ⌛⌛⌛⌛⌛ 32 hours |
| #4. Persuasion and Presence for Program and Project Managers | Bill Brantley | Free ($50 for a verified certificate) | ❤️❤️❤️42,037 enrollments (as of Feb 2023) | ⭐⭐⭐⭐⭐4.5 (413 reviews as of Feb 2023) | ⌛ 3–5 hours per week (5 weeks course) |
| #3. Persuasive Coaching | Brian Ahearn | Subscription cost is $39.99 | ❤️❤️❤️❤️❤️102,872 enrollments (as of Feb 2023) | ⭐⭐⭐⭐⭐4.7 (920 reviews as of Feb 2023) | ⌛ 43m 7s |
| #2. Persuading Others | Dorie Clark | Subscription cost is $39.99 | ❤️❤️❤️❤️❤️216,841 enrollments (as of Feb 2023) | ⭐⭐⭐⭐⭐4.7 (2,182 reviews as of Feb 2023) | ⌛ 30m |
| #1. Persuasive Selling | Brian Ahearn | Subscription cost is $39.99 | ❤️❤️❤️❤️❤️254,297 enrollments (as of Feb 2023) | ⭐⭐⭐⭐⭐4.7 (1,149 reviews as of Feb 2023) | ⌛ 59m 49s |
Table of Contents
#10. How to Influence People – 7 Easy Steps to Master Influencing, Persuasion Psychology & Manipulation! by Skillshare
- 🔗Course Link
- 💸Pricing: Subscription cost is $15/month for a verified certificate
- ❤️Popularity: 2,207 enrollments (as of Feb 2023)
- ⭐Rating: 4.5 (93 reviews as of Feb 2023)
- 📝Instructor(s): Dean Mack (Dean Mack is the teacher of the “Communication Skills: The Right Way” course series.)
- ⌛Duration: 1h 1m
The “How to Influence People” course by Skillshare offers seven easy-to-follow steps to master the art of influencing, persuasion psychology, and manipulation.
This course is designed to teach students how to become effective communicators and leaders by utilizing proven techniques to influence people positively.
Through a combination of theory and practical exercises, students will learn how to build rapport, communicate effectively, and influence people’s behavior without using coercion or deception.
Whether you’re a salesperson, manager, or simply looking to improve your communication skills, this course provides valuable insights and techniques to help you achieve your goals.
Meet the instructor:
What you will learn:
#9. Persuasive Communication: What Makes Messages Persuasive? by Future Learn
Key info
- 🔗Course Link
- 💸Pricing: Subscription cost is $39.99/month for a verified certificate
- ❤️Popularity: 13,991 enrollments (as of Feb 2023)
- ⭐Rating: 4.6 (182 reviews as of Feb 2023)
- 📝Instructor(s): Bart Collins (Bart Collins is a faculty member in the Brian Lamb School of Communication at Purdue University.)
- ⌛Duration: 2 hours per week (3 weeks course)
In the Persuasive Communication course offered by Future Learn, participants will explore the key elements that make a message persuasive.
From understanding the psychology behind persuasion to crafting effective messaging strategies, this course provides valuable insights for anyone looking to improve their communication skills.
Through interactive activities and real-world examples, learners will gain practical tools and techniques to influence others in a positive way. By the end of the course, participants will be able to deliver compelling messages that resonate with their intended audience.
Meet the instructor:
What you will learn:
#8. Engaging in Persuasive and Credible Communication by Coursera
- 🔗Course Link
- 💸Pricing: Subscription cost is $49
- ❤️Popularity: 24,632 enrollments (as of Feb 2023)
- ⭐Rating: 4.6 (263 reviews as of Feb 2023)
- 📝Instructor(s): Derrick Ng (Derrick NG teaches writing and speaking skills at the Centre for English Language Communication, National University of Singapore (NUS).)
- ⌛Duration: 8 hours
Engaging in Persuasive and Credible Communication by Coursera is an essential course for anyone who wants to master the art of effective communication. Through this course, you’ll learn how to create persuasive messages that engage your audience and build credibility.
You’ll also gain valuable insights into how to tailor your communication style to different audiences and situations.
With real-world examples and practical exercises, this course provides a solid foundation for anyone who wants to improve their communication skills, whether in personal or professional settings.
Meet the instructor:
What you will learn:
#7. Sales and Persuasion with Daniel Pink by MasterClass
Key info
- 🔗Course Link
- 💸Pricing: Subscription cost is $15/month
- ❤️Popularity: 26,580 enrollments (as of Feb 2023)
- ⭐Rating: 4.4 (7,980 reviews as of Feb 2023)
- 📝Instructor(s): Daniel Pink ( Daniel Pink is an influential voice in the evolving landscape of sales and motivation.)
- ⌛Duration: 2 hours 57 minutes
“Sales and Persuasion” by Daniel Pink is a comprehensive course that teaches the art and science of selling in a modern world. Through this course, you’ll learn the principles of persuasion, how to influence people ethically, and how to identify and understand your customer’s needs.
With real-life examples, practical tips, and insights from the best in the business, this course equips you with the skills and mindset needed to excel in sales and achieve your goals.
Whether you’re a beginner or a seasoned professional, this course will help you become a master of persuasion and increase your sales success.
Meet the instructor:
What you will learn:
#6. Persuasion in Business Communications by Udemy
Key info
- 🔗Course Link
- 💸Pricing: $84.99
- ❤️Popularity: 31,037 enrollments (as of Feb 2023)
- ⭐Rating: 4.3 (203 reviews as of Feb 2023)
- 📝Instructor(s): TJ Walker and Media Training Worldwide Digital (TJ Walker is the BestSelling Personal Development & Habits Expert. Media Training Worldwide Digital is a full-service online training firm specializing in video on-demand courses.)
- ⌛Duration: 1h 28m
The “Persuasion in Business Communications” course on Udemy is an essential resource for anyone looking to improve their communication skills in the workplace.
This course covers a variety of persuasive tactics, including the art of storytelling, using visual aids effectively, and crafting compelling messages.
Learners will also explore the psychology of persuasion and how to apply it in various business contexts, such as sales pitches, negotiations, and presentations.
With practical tips and real-world examples, this course will help you become a more confident and persuasive communicator in any business setting.
Meet the instructors:
What you will learn:
#5. Reason and Persuasion: Thinking Through Three Dialogues By Plato by Coursera
Key info
- 🔗Course Link
- 💸Pricing: Subscription cost is $49
- ❤️Popularity: 34,745 enrollments (as of Feb 2023)
- ⭐Rating: 4.5 (290 reviews as of Feb 2023)
- 📝Instructor(s): John Holbo (Associate Professor of Philosophy at the National University of Singapore.)
- ⌛Duration: 32 hours
“Reason and Persuasion: Thinking Through Three Dialogues By Plato” is a thought-provoking course on Coursera that explores the philosophical concepts of reason and persuasion through three of Plato’s famous dialogues.
Through engaging lectures and interactive discussions, learners will delve into the ideas of Socrates and his interlocutors, examining their arguments and questioning their assumptions.
By the end of the course, students will have a deeper understanding of these fundamental philosophical concepts and how they relate to our everyday lives.
Meet the instructor:
What you will learn:
#4. Persuasion and Presence for Program and Project Managers by edX
Key info
- 🔗Course Link
- 💸Pricing: Free ($50 for a verified certificate)
- ❤️Popularity: 42,037 enrollments (as of Feb 2023)
- ⭐Rating: 4.5 (413 reviews as of Feb 2023)
- 📝Instructor(s): Bill Brantley (Faculty at University of Maryland, College Park)
- ⌛Duration: 3–5 hours per week (5 weeks course)
The “Persuasion and Presence for Program and Project Managers” course offered by edX is designed to equip professionals with the essential skills necessary for effective leadership in a project-driven environment.
Through interactive online lessons and real-world case studies, learners will develop persuasive communication techniques, build their executive presence, and enhance their ability to influence key stakeholders.
This course provides a comprehensive understanding of the key principles of persuasion and communication, helping learners to become more successful project managers and leaders.
Meet the instructor:
What you will learn:
#3. Persuasive Coaching by LinkedIn Learning
Key info
- 🔗Course Link
- 💸Pricing: Subscription cost is $39.99
- ❤️Popularity: 102,872 enrollments (as of Feb 2023)
- ⭐Rating: 4.7 (920 reviews as of Feb 2023)
- 📝Instructor(s): Brian Ahearn (Expert trainer who specializes in applying the science of influence to everyday situations.)
- ⌛Duration: 43m 7s
The “Persuasive Coaching” course offered by LinkedIn Learning is designed to help individuals improve their coaching skills and influence others effectively.
Through this course, participants will learn various techniques and strategies for creating persuasive coaching conversations, developing trust with clients, and helping them achieve their goals.
The course covers topics such as building rapport, active listening, asking powerful questions, providing feedback, and overcoming resistance. By the end of the course, participants will have a better understanding of how to inspire and motivate others to take action towards their desired outcomes.
Meet the instructor:
What you will learn:
#2. Persuading Others by LinkedIn Learning
Key info
- 🔗Course Link
- 💸Pricing: Subscription cost is $39.99
- ❤️Popularity: 216,841 enrollments (as of Feb 2023)
- ⭐Rating: 4.7 (2,182 reviews as of Feb 2023)
- 📝Instructor(s): Dorie Clark (Professor of Business Administration and Published Author)
- ⌛Duration: 30m
The “Persuading Others” course by LinkedIn Learning is a comprehensive guide to mastering the art of persuasion in both personal and professional contexts.
Through practical techniques and real-world examples, learners will gain insights into the psychology of persuasion, develop effective communication skills, and learn how to create compelling arguments that inspire action.
Whether you’re looking to influence your colleagues, clients, or loved ones, this course offers invaluable tips and strategies for achieving your goals and making a lasting impact.
Meet the instructor:
What you will learn:
#1. Persuasive Selling by LinkedIn Learning
Key info
- 🔗Course Link
- 💸Pricing: Subscription cost is $39.99
- ❤️Popularity: 254,297 enrollments (as of Feb 2023)
- ⭐Rating: 4.7 (1,149 reviews as of Feb 2023)
- 📝Instructor(s): Brian Ahearn (Brian Ahearn is an expert trainer who specializes in applying the science of influence to everyday situations.)
- ⌛Duration: 59m 49s
“Persuasive Selling” by LinkedIn Learning is a comprehensive course designed to equip learners with the essential skills and strategies needed to persuade customers and close more deals.
The course covers various topics, including understanding customer needs, building rapport, overcoming objections, and creating a persuasive pitch.
With practical exercises, real-life scenarios, and expert insights, learners can develop a solid foundation in persuasive selling techniques and elevate their sales game.
Whether you’re a seasoned sales professional or just starting, this course offers valuable insights to help you succeed in today’s competitive sales environment.
Meet the instructor:
What you will learn:
Final Thoughts
In conclusion, there are plenty of online courses available that can help you improve your persuasion skills. Whether you’re looking to convince someone to buy a product, support a cause, or simply get them to see things from your perspective, there’s a course out there that can help.
But the question is, which course is right for you? Are you looking for something that’s focused on sales and marketing, or do you need a course that’s more geared toward interpersonal relationships? Do you prefer a course that’s more theoretical, or one that’s more practical?
Ultimately, the best online course for persuasion is going to depend on your personal preferences and goals. So take some time to consider what you’re looking for in a course, and then start exploring your options.
