We used the latest data and insights to identify the highest paying marketing and advertising jobs so that you can learn and earn more.
Ever wondered what the highest-paying marketing and advertising jobs are?
We’ve got the answer. This post covers what it takes to become a successful marketing and advertising professional, along with some of the highest-paying jobs in the field.
We’ve compiled this list of the highest-paying marketing and advertising jobs based on data from the US Bureau of Labor Statistics, Glassdoor, Indeed, Payscale, and other reliable sources.
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Table of Contents
#10. Marketing Analyst
How much do they get paid?
- Source: Glassdoor
- Low Range: $46,000 per year
- High Range: $97,000 per year
- Median Pay: $66,976 per year
What do they do?
A marketing analyst gathers information from data and analyzes it to help businesses improve their marketing efforts. They may also work with other team members to conduct market research and develop strategies, including advertising campaigns.
What degrees and skills are usually required?
Most marketing analysts have a bachelor’s degree in marketing, business, or a related field. However, many employers may prefer candidates who have a master’s degree in any of these fields.
These marketing researchers often have at least three years of experience in an analyst position. Skills you’ll need include strong analytical abilities and good communication skills. You should also have strong organizational skills to keep all your projects on track.
Who’s hiring for this job?
Marketing analysts are employed by various companies, including advertising agencies, management consulting firms, and technology companies. They may be found in any industry that sells products or services.
What is the best way to get this job?
A master’s degree in marketing research is helpful but not required. You should have at least three years of experience in an analyst position. Therefore, build your skills by working for an organization that provides services related to marketing research.
How do you become a marketing analyst?
#9. Public Relations Manager
How much do they get paid?
- Source: Glassdoor
- Low Range: $44,000 per year
- High Range: $107,000 per year
- Median Pay: $68,766 per year
What do they do?
Public relations (PR) managers work with the media to promote their client’s brands. They also plan events and campaigns to raise awareness of their client’s products or services. This includes writing press releases, pitching stories to reporters, and monitoring coverage of your company.
What degrees and skills are usually required?
The most common degree is a bachelor’s in public relations or communications, but some employers will also accept a degree in marketing. Skills include understanding the communications industry, strong writing and editing skills, and experience with social media.
Who’s hiring for this job?
Public relations firms and marketing agencies are the most common employers, but you can also find jobs in government, nonprofit organizations, and corporations.
What is the best way to get this job?
You can start with a bachelor’s degree in public relations or communications. You could also major in marketing, business administration, or a related field.
Then, build your experience by working part-time on college campuses and applying for assistant positions at public relations companies after graduation.
What’s it like to be a public relations manager?
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#8. SEO Manager
How much do they get paid?
- Source: Payscale
- Low Range: $50,000 per year
- High Range: $108,000 per year
- Median Pay: $73,669 per year
What do they do?
As an SEO manager, you will be responsible for helping websites rank higher in search engines like Google and Bing. This includes analyzing data about how people use the Internet and making improvements to websites to make them more attractive to search engines.
These managers help develop strategies to promote a business or organization’s website, including writing content that will attract new visitors.
What degrees and skills are usually required?
SEO managers typically hold a bachelor’s or master’s degree in marketing, communications, or business management. But having a degree in SEO isn’t necessary, and it’s possible to learn this skill on the job.
Employers prefer experienced candidates who have worked in SEO for at least two years. They also look for experience with Google Analytics and keyword research tools and a strong understanding of how search engines work.
Who’s hiring for this job?
SEO managers can work for any business, but the most common employers are web design firms, advertising agencies, and search engine optimization companies. These SEO specialists work in an agency and are responsible for managing a client’s search engine optimization efforts.
What is the best way to get this job?
You can get a job as a search engine optimization specialist by earning an associate’s degree in marketing with a concentration in SEO.
You’ll also need experience and knowledge of the field. Students should take courses on search engines, social media, digital analytics, content marketing, and website design.
What’s it like to be an SEO manager?
#7. Digital Marketing Consultant
How much do they get paid?
- Source: Glassdoor
- Low Range: $54,000 per year
- High Range: $148,000 per year
- Median Pay: $88,540 per year
What do they do?
A digital marketing consultant helps businesses improve their online presence by developing strategies to attract new customers and sales. They also help clients optimize their websites for search engines, create content that engages with customers, and grow an online community of followers.
A digital marketing consultant may work on the following:
- Developing an effective website design
- Improving the user experience on your site
- Making sure that your site shows up in search results
What degrees and skills are usually required?
A digital marketing consultant needs a bachelor’s degree or higher in business or marketing. You will also need at least three years of experience in the field.
Helpful skills include:
- Content creation and management
- Digital advertising
- Social media management
Who’s hiring for this job?
You will find jobs at:
- Marketing and advertising agencies
- Digital marketing companies
- Online retailers
- Social media companies
- E-commerce websites
What is the best way to get this job?
You can get a job as a digital marketing consultant by starting out with an internship or entry-level position. This will give you experience and show you can perform well in the field. As you gain experience, it will be easier to find higher-paying jobs with better benefits.
How do you become a digital marketing consultant?
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#6. Global Marketing Manager
How much do they get paid?
- Source: Payscale
- Low Range: $70,000 per year
- High Range: $136,000 per year
- Median Pay: $97,092 per year
What do they do?
A global marketing manager oversees the company’s advertising, public relations, and marketing efforts in select regions or countries.
They may work with a local marketing department to develop strategies for each region and help them implement those plans. The job also includes managing budgets and reporting to upper management on their progress.
What degrees and skills are usually required?
A global marketing manager needs a business, marketing, and communications background. While some companies may hire candidates with just a bachelor’s degree, others look for candidates with advanced degrees or professional experience.
Who’s hiring for this job?
Global marketing managers are most common in large corporations and multinational companies. The job is also available at smaller firms that may have customers or suppliers around the world.
What is the best way to get this job?
You can get a job as a global marketing manager by working your way up from other positions. For example, if you’re working in sales and want to move into marketing management, take business administration or communication classes.
Then, find an internship at a company where you can work on projects related to international marketing. After graduating with your degree, look for positions at companies with offices around the globe.
What’s it like to be a global marketing manager?
#5. Marketing Program Manager
How much do they get paid?
- Source: Glassdoor
- Low Range: $74,000 per year
- High Range: $182,000 per year
- Median Pay: $116,040 per year
What do they do?
Marketing program managers coordinate all aspects of a company’s marketing campaigns. They develop strategies, manage budgets and schedules, and ensure that each campaign phase is completed on time and within budget.
What degrees and skills are usually required?
These marketing professionals have at least a bachelor’s degree in marketing or business. Employers prefer candidates with a master’s degree in marketing or related fields. You should also have at least three years of experience managing projects and teams.
Who’s hiring for this job?
Marketing program managers are in demand at companies that sell products or services to other businesses. These companies include advertising agencies, public relations firms, and consulting groups.
What is the best way to get this job?
To get into the field, you should start with a degree in marketing or business. Focus on classes that will help you understand how to develop and implement marketing strategies. You should also ensure you have strong communication skills and the ability to work independently.
What’s it like to be a marketing program manager?
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#4. Brand Director
How much do they get paid?
- Source: Zippia
- Low Range: $92,000 per year
- High Range: $165,000 per year
- Median Pay: $123,533 per year
What do they do?
A brand director oversees the development and management of a company’s brand. They work with marketing teams to develop strategies that will generate revenue and increase customer loyalty. The job also involves creating and implementing marketing plans based on those strategies.
What degrees and skills are usually required?
You will need a bachelor’s degree in marketing or business to get this job. Employers also prefer candidates with some experience working in a similar position at another company. You may need an advanced degree if you want to move up the career ladder.
Who’s hiring for this job?
Companies that hire brand directors include retail stores, hotels and restaurants, consumer product companies, technology firms, and more.
What is the best way to get this job?
You can get this marketing director job by working in marketing or business. A graduate may also be able to get this job through networking and applying for open positions.
What’s it like to be a brand director?
#3. Sales Channel Development Manager
How much do they get paid?
- Source: Salary.com
- Low Range: $92,932 per year
- High Range: $160,622 per year
- Median Pay: $123,573 per year
What do they do?
A sales channel development manager is responsible for developing new distribution channels and improving existing ones.
This job can be very rewarding, as it allows you to work with various people in different industries. However, it can also be challenging because your efforts may take years to start paying off.
What degrees and skills are usually required?
The most common degree for a sales channel development manager is an MBA. A bachelor’s degree in business administration or marketing may also be acceptable. Important skills include excellent communication skills, strong analytical ability, and the ability to manage projects.
Who’s hiring for this job?
The top companies that hire sales channel development managers include technology companies, healthcare providers, and financial services companies.
What is the best way to get this job?
One of the best ways to get a job as a sales channel development manager is through networking. Talk to friends, family, and colleagues who work in the industry you want to join and see if they know of any openings.
What’s it like to be a sales channel manager?
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#2. Competitive Intelligence Manager
How much do they get paid?
- Source: Glassdoor
- Low Range: $81,000 per year
- High Range: $223,000 per year
- Median Pay: $133,550 per year
What do they do?
A competitive intelligence manager analyzes data to determine the strengths and weaknesses of a company’s competitors. They also provide information on new products, services, and marketing strategies.
What degrees and skills are usually required?
Entry-level competitive intelligence managers typically have bachelor’s degrees in business, finance, marketing, or other related fields. To advance to more senior positions, competitive intelligence managers may need a master’s degree in a relevant field.
In addition to their degrees, competitive intelligence managers must have strong analytical and research skills. They should be able to evaluate data and make recommendations based on what they find.
Who’s hiring for this job?
Many companies hire competitive intelligence managers, including banks, retailers, software companies, and manufacturers. These managers also work for government agencies and consulting firms that help businesses improve their operations.
What is the best way to get this job?
To get a competitive intelligence manager job, you’ll need to have experience in the field. You should also have an advanced degree and strong communication skills.
As this is one of the highest-paying marketing jobs, it’s helpful to demonstrate how your previous work could help your new employer.
What’s it like to be an intelligence manager?
#1. Partnership Development Manager
How much do they get paid?
- Source: Salary.com
- Low Range: $99,444 per year
- High Range: $173,174 per year
- Median Pay: $134,494 per year
What do they do?
A partnership development manager manages the relationship between an organization and its partners.
This position often involves developing new partnerships, nurturing existing partnerships, and maintaining a database of potential partners. Partnerships may be with other companies or non-profit organizations.
What degrees and skills are usually required?
Partnership development managers typically need a bachelor’s degree in business administration or management. They may also need advanced degrees. Skills required for this position include:
- Strong communication
- Negotiation skills
- Interpersonal skills
- Knowledge of marketing strategies
- the ability to build relationships with stakeholders
Who’s hiring for this job?
Companies that need partnership development managers include:
- Pharmaceutical companies
- Medical technology companies
- Biotechnology companies
- Non-profit organizations
- Academic institutions
- Government agencies
- Consulting firms
What is the best way to get this job?
One of the best ways to get this job is to get an internship at a partnership development company. Internships are a great way to learn about the field and build skills. You can also gain experience by volunteering with non-profit organizations or working for a university.
What’s it like to be a partnership development manager?
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Conclusion
Marketing and advertising jobs are some of the most rewarding careers out there. They offer a chance to help businesses and organizations achieve their goals.
If you want to get a job in marketing, advertising, or public relations, you’ve got to ensure that your resume is on point. It should showcase your skills and experience.
With the right skills and knowledge, you can find a job that pays well and lets you do what you love.
We hope this article has helped you learn more about what it takes to be successful in this field. We wish you all the best in your career.
