We used the latest data and insights to identify the highest paying digital marketing jobs so that you can learn and earn more.
In the digital marketing industry, there are a lot of jobs that you can do. But which one is the highest paying?
If you’re a beginner looking to get into the field or an experienced marketer looking for new opportunities, it’s important to know the most lucrative positions.
We’ve taken some time to research and compile a list of the top-paying digital marketing jobs in the industry. These positions generally require years of experience, but they also offer high salaries and competitive benefits packages.
Let’s dive in!
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Table of Contents
#10. E-Commerce Specialist
How much do they get paid?
- Source: Zippia
- Low Range: $34,000 per year
- High Range: $85,000 per year
- Median Pay: $54,056 per year
What do they do?
An e-commerce specialist is a person who manages the online sales and marketing of a company. They often work in an office and manage employees of their own. These e-commerce experts may:
- Analyze data from websites or online stores to identify trends in consumer behavior
- Create website content, such as blog posts, product descriptions, and social media posts that sell products
- Set up payment systems for customers
What degrees and skills are usually required?
This job requires at least a bachelor’s degree in marketing or business management. Many employers prefer candidates with proven experience in e-commerce and marketing, though some will train new employees.
Who’s hiring for this job?
E-commerce specialists are employed by retailers, online stores, and companies that provide e-commerce services. They may also be self-employed, working for themselves, or with a small team of employees.
What is the best way to get this job?
One way to enter this field is by finding an employer who wants to hire an e-commerce specialist. You can do this by searching job websites and social media platforms for opportunities or talking with people in your network about their needs.
You must have the necessary qualifications and experience to land this job. If you don’t, you can get the necessary training and education by taking classes and getting a degree in e-commerce or business management. You can also learn from other professionals who work in this field.
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What is it like to be an e-commerce specialist?
#9. Brand Marketing Expert
How much do they get paid?
- Source: Glassdoor
- Low Range: $40,000 per year
- High Range: $80,000 per year
- Median Pay: $56,072 per year
What do they do?
A brand marketing expert is responsible for developing a company’s image and reputation. They work with clients to create strategies to improve their image, brand awareness, and sales. A brand marketing expert may also help identify opportunities for new products or services.
What degrees and skills are usually required?
Employers prefer experienced candidates with at least two years of experience in marketing. Most brand marketing experts hold a bachelor’s degree in marketing or communications and are proficient in social media. A background in business or advertising is also helpful.
Who’s hiring for this job?
Job opportunities for these professionals work in large-scale businesses, companies, government agencies, and marketing firms.
What is the best way to get this job?
You can get started by building your resume with volunteer work, internships, and part-time jobs in the industry.
When applying for a job as a brand marketing expert, emphasize your skills and knowledge of customer satisfaction, loyalty programs, and social media campaigns.
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What is it like to be a brand marketing specialist?
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#8. Social Media Marketer
How much do they get paid?
- Source: Payscale
- Low Range: $37,000 per year
- High Range: $87,000 per year
- Median Pay: $57,985 per year
What do they do?
A social media marketer uses social media to promote brands and products. They create, manage, and measure campaigns that use various platforms to reach new audiences. The job of a social media marketer is to meet business goals by creating content for blogs and websites to attract traffic.
What degrees and skills are usually required?
This job requires an understanding of digital marketing strategy and social media best practices. A digital marketer needs to be able to create content that resonates with their audience. You also need solid digital marketing skills to succeed in this career.
While a bachelor’s degree in a related field is the typical requirement, employers may look for experience in place of a degree.
Who’s hiring for this job?
Social media marketing managers work for publishers, media outlets, marketers, technology companies, and e-commerce sites. The job often requires long hours in front of a computer screen, but social media marketing can be rewarding for those who enjoy interacting with people online.
What is the best way to get this job?
The best way to get this digital marketing job is by earning a bachelor’s degree in a related field and gaining experience in social media marketing. Some companies may hire entry-level candidates with an associate’s degree or just one year of experience.
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What is it like to be a social media marketer?
#7. SEO/SEM Specialist
How much do they get paid?
- Source: Glassdoor
- Low Range: $40,000 per year
- High Range: $92,000 per year
- Median Pay: $60,352 per year
What do they do?
These search engine optimization specialists (and SEMs) help companies improve their ranking in search engines like Google. They do this by creating strategies that use keywords to increase traffic to a website. This can include writing blog posts and using social media to spread the word about certain topics.
These work closely with marketers and content creators to develop effective strategies for boosting organic search results on Google, Bing, and other search engines. They also monitor analytics data from these engines daily.
What degrees and skills are usually required?
This job requires a strong understanding of SEO best practices and an ability to interpret data and make recommendations based on it.
Most SEO/SEM specialists hold a bachelor’s degree in marketing or a related field, and many also have an advanced degree.
Who’s hiring for this job?
These marketing professionals work for various businesses, including retailers and e-commerce stores, among others. They may work in an office but the majority are remote workers.
What is the best way to get this job?
The best way to get this job is by networking both online and offline. As with any marketing-related position, it’s important to build a strong social media presence and connect with other professionals in the field. This will help you gain experience and establish yourself as an industry expert.
What is it like to be an SEO specialist?
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#6. Marketing Analyst
How much do they get paid?
- Source: Glassdoor
- Low Range: $47,000 per year
- High Range: $97,000 per year
- Median Pay: $67,016 per year
What do they do?
Marketing analysts are responsible for helping companies reach their target audiences through data. They gather information on customer preferences and demographics, then use this information to create strategies designed to increase sales and profits.
To do this effectively, they work closely with marketing teams to determine which types of content will appeal to specific segments of consumers.
What degrees and skills are usually required?
According to the US Bureau of Labor Statistics, most marketing analysts hold at least a bachelor’s degree in marketing, statistics, computer science, or business. However, employers often prefer a master’s degree.
Who’s hiring for this job?
Marketing analysts work for companies and organizations across various industries, including consumer goods, retail, media, and entertainment. They may also work for advertising agencies or public relations firms.
What is the best way to get this job?
Start by earning a bachelor’s degree in marketing or business administration with an emphasis on statistics and computer science. Next, look for entry-level positions at companies specializing in content strategy and SEO.
If you have industry experience, consider applying for a job as a marketing analyst. After getting your foot in the door, take advantage of any training opportunities and try to learn more about market research.
How do you become a marketing analyst?
#5. Paid Ads Manager
How much do they get paid?
- Source: Glassdoor
- Low Range: $48,000 per year
- High Range: $116,000 per year
- Median Pay: $74,043 per year
What do they do?
A paid ads manager helps manage advertisements on social media, search engines, and other platforms to drive traffic to their employer’s website.
They often work with the company’s marketing team and may be responsible for creating ads that meet certain objectives, like increasing sales or promoting a new product line.
What degrees and skills are usually required?
Employers look for experienced social media managers with a bachelor’s degree in marketing or communications. Some companies may prefer candidates without a bachelor’s degree if the digital marketing specialist has a strong track record of managing paid ads.
Who’s hiring for this job?
Paid ads managers work for companies across a wide range of industries, including e-commerce, retail, travel, and hospitality. They may also work for agencies that specialize in paid advertising. This is also a position for freelancers with the right skills and experience.
What is the best way to get this job?
A good way to get this job is to have a strong track record of managing paid ads. You don’t necessarily need a bachelor’s degree in marketing or communications, but you should be able to demonstrate that you know how paid ads work.
What is it like to be a paid ads manager?
#4. Content Strategist
How much do they get paid?
- Source: Glassdoor
- Low Range: $47,000 per year
- High Range: $118,000 per year
- Median Pay: $74,083 per year
What do they do?
Content strategists create and manage a company’s content marketing strategy. They work closely with other departments to create content that resonates with their target audience and drives results. These professionals work with several tools, including google analytics, to create their strategies.
What degrees and skills are usually required?
According to data from Zippia, 79% of these professionals have at least a bachelor’s degree in marketing or communications.
Employers prefer candidates with experience in content marketing or related fields, such as copywriting or journalism. It’s also helpful to have a solid understanding of SEO best practices and social media trends.
Who’s hiring for this job?
Content strategists work for various companies, including media outlets, ecommerce brands, and B2B companies.
What is the best way to get this job?
You can start by getting a bachelor’s degree in marketing, communications, or a related field. Earning a master’s degree in marketing or communications may also help you land this job.
Next, look for entry-level positions at companies specializing in content strategy and SEO. If you have industry experience, you may be able to skip the entry-level positions and go straight into a more senior role.
How do you become a content strategist?
#3. Visual Designer
How much do they get paid?
- Source: Glassdoor
- Low Range: $48,000 per year
- High Range: $117,000 per year
- Median Pay: $74,417 per year
What do they do?
A visual designer is responsible for creating the look and feel of an organization’s brand.
Their role is to create brand guidelines that can be used consistently across all media, including websites, print collateral, video, and other digital content. They also work with marketing teams to ensure their designs are consistent with the company’s brand strategy.
What degrees and skills are usually required?
Most visual designers hold a bachelor’s degree in graphic design or visual communications. Some may have a master’s degree in the field. But they typically have a portfolio of their work and strong communication skills.
Who’s hiring for this job?
Visual designers work for advertising agencies, marketing firms, publishing houses, and design studios. They may also work independently as freelancers or start their own businesses.
What is the best way to get this job?
Visual designers often get their start in the field by working in an internship. They may also get a job as an assistant to a professional designer or art director. After gaining experience, they can move on to jobs that pay more.
What is it like to be a visual designer?
#2. Digital Marketing Manager
How much do they get paid?
- Source: Glassdoor
- Low Range: $53,000 per year
- High Range: $132,000 per year
- Median Pay: $83,391 per year
What do they do?
Digital marketing managers oversee their companies’ entire digital marketing process, from developing strategies and campaigns to managing budgets and hiring new talent. They also work closely with the sales and marketing teams to ensure that all tactics align.
What degrees and skills are usually required?
These managers hold a bachelor’s degree in marketing or another related field, such as communications or business. Many employers prefer candidates with a master’s degree in marketing management, which can help them to develop more complex digital strategies.
Who’s hiring for this job?
Digital marketing managers work for companies in various industries, including technology, retail, and healthcare. They often work with teams that include content creators, web designers, and SEO specialists.
What is the best way to get this job?
The best way to get this digital marketing job is by having a strong marketing background. You should have at least five years of digital marketing experience.
Include this information in your resume, cover letter, and any awards or recognition you’ve received for your marketing skills.
What is it like to be a digital marketing manager?
#1. Digital Project Manager
How much do they get paid?
- Source: Glassdoor
- Low Range: $64,000 per year
- High Range: $155,000 per year
- Median Pay: $99,047 per year
What do they do?
A digital project manager is a person who manages the planning, design, and development of digital projects. This person works with clients to determine their needs, sets timelines for each stage of the project, and oversees production. They also ensure that all team members follow the plan they created together.
What makes degrees and skills are usually required?
These project managers come from different professional backgrounds. Some hold degrees in business, while others have a background in english, communications, or digital media.
Who’s hiring for this job?
Digital project managers work for a variety of companies. They can be found in online marketing firms, software development companies, web design agencies, and more.
What is the best way to get this job?
The first step to becoming a digital project manager is to get an education. It’s important to have at least a bachelor’s degree in digital marketing or another relevant field. Then, you can get experience in the industry by working under a digital project manager.
Should you become a digital project manager?
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Conclusion
Now that you know about the highest-paying digital marketing jobs, it’s time to get out there and start applying for them!
But before you do…
Think about what skills are required for each job title. Do you have those skills? If not, do you have any experience that could help you get there? If so, how can you build on your existing knowledge or experience with some training?
And finally: what’s the best way to apply for these jobs? Do they want someone with a certain degree or a high school diploma? Do they require specific certifications? Do they want to see work samples or portfolios? How can you show them off in an awesome way?
When all is said and done, remember that this is your career we’re talking about here—so take charge of it! It’s a jungle out there in the world of job hunting; make sure it’s one where you have control over every step of the process.
