Want to know more about the Best Digital Marketing Schools In the US and make an informed decision? Here is a good place to start.
In today’s fast-paced digital landscape, businesses are constantly seeking innovative ways to reach their target audiences and stay ahead of their competitors. As a result, the demand for skilled digital marketing professionals has skyrocketed, making it one of the most sought-after career paths.
However, with countless digital marketing schools and programs available, choosing the right one can be an overwhelming task. In this blog post, we will take a closer look at some of the best digital marketing schools.
We will highlight their unique offerings and help you make an informed decision to kickstart your journey towards becoming a digital marketing expert.
Please note that schools are selected based on our criteria (at the end of the article), ranked by the latest acceptance rate.
Table of Contents
#25. Southern New Hampshire University
- Acceptance rate: 94%
- Average entry score: 960 SAT or 19 ACT
- Student-to-faculty ratio: 15 to 1
- Estimated cost of attendance (tuition and fees): $36,006
- Average earning potential for graduates: $51,592 (College Factual)
At SNHU, the online Master’s Degree in Marketing with a concentration in Digital Marketing provides students with a strong foundation in marketing principles and cutting-edge digital marketing practices.
The program boasts experienced faculty, a flexible learning environment, and extensive career support. Students learn to create effective digital campaigns, analyze data, and adapt strategies to meet changing market needs.
This prepares upcoming digital marketing professionals for success in the ever-evolving digital marketing landscape.
Source: Southern New Hampshire University
What’s it like to study at Southern New Hampshire University?
#24. Fort Hays State University
- Acceptance rate: 90%
- Average entry score: 980-1080 SAT or 21 ACT
- Student-to-faculty ratio: 19 to 1
- Estimated cost of attendance (tuition and fees): $80,685
- Average earning potential for graduates: $36,272 (College Factual)
Fort Hays State University’s online Bachelor of Business Administration in Marketing program offers a Digital Marketing concentration that focuses on digital marketing strategy, analytics, and technology.
The program provides excellent job prospects and career support, preparing graduates for success in various digital marketing roles. The online learning environment is flexible and engaging, and the faculty is highly experienced in both academia and the industry.
Source: Fort Hays State University
#23. Oregon State University
- Acceptance rate: 89%
- Average entry score: 1120-1360 SAT or 21-28 ACT
- Student-to-faculty ratio: 18 to 1
- Estimated cost of attendance (tuition and fees): $50,402
- Average earning potential for graduates: $40,969 (College Factual)
Oregon State University’s online Digital Marketing certificate program focuses on developing skills in social media marketing, search engine optimization, and digital advertising.
The program is designed for working professionals, offering flexibility and convenience through its online format.
Oregon State University’s faculty are experienced practitioners who bring real-world insights to the classroom, ensuring students receive an education that is both relevant and valuable.
Source: Oregon State University
#22. Arizona State University
- Acceptance rate: 88%
- Average entry score: 1120-1180 SAT or 22-24 ACT
- Student-to-faculty ratio: 18 to 1
- Estimated cost of attendance (tuition and fees): $32,207
- Average earning potential for graduates: $48,539 (College Factual)
ASU’s online BS in Digital and Integrated Marketing Communications program covers core marketing concepts, digital strategies, and data-driven decision-making.
Students learn to create effective digital campaigns, leverage data to optimize marketing efforts, and stay ahead of digital marketing trends, making them valuable assets in the competitive digital marketing landscape.
The program is distinguished by its renowned faculty and cutting-edge curriculum, ensuring students receive a top-tier education. ASU also provides robust career support to help graduates secure rewarding positions in the digital marketing field.
Source: ASU Academic Programs
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#21. Pace University
- Acceptance rate: 87%
- Average entry score: 1150-1300 SAT or 24-29 ACT
- Student-to-faculty ratio: 14 to 1
- Estimated cost of attendance (tuition and fees): $71,268
- Average earning potential for graduates: $42,900 (College Simply)
Pace University’s Lubin School of Business offers a Digital Marketing major within its Bachelor of Business Administration program. The curriculum covers key digital marketing concepts, including SEO, social media, and content marketing.
Students gain hands-on experience in creating digital campaigns. The program boasts strong job prospects and career support, preparing graduates for success in various digital marketing roles.
Their learning environment is dynamic, with a focus on real-world applications, and the faculty brings a wealth of industry knowledge.
Source: Pace University
#20. University of Northern Iowa
- Acceptance rate: 86%
- Average entry score: 980-1190 SAT or 20-26 ACT
- Student-to-faculty ratio: 16 to 1
- Estimated cost of attendance (tuition and fees): $32,109
- Average earning potential for graduates: $42,500 (College Simply)
The University of Northern Iowa offers a Digital Marketing major within its Bachelor of Arts in Marketing program.
The curriculum focuses on developing students’ skills in digital strategy, analytics, and marketing technology, enabling graduates to create effective digital campaigns and drive growth in various organizations.
The program’s experienced faculty, state-of-the-art facilities, and strong industry connections provide a supportive learning environment for students.
Graduates benefit from the university’s comprehensive career services, including job search assistance, resume reviews, and interview coaching, helping them secure rewarding digital marketing positions in diverse industries.
Source: UNI
#19. University of Michigan Dearborn
- Acceptance rate: 69%
- Average entry score: 1180 SAT or 25 ACT
- Student-to-faculty ratio: 16 to 1
- Estimated cost of attendance (tuition and fees): $29,584
- Average earning potential for graduates: $48,000 (College Simply)
The University of Michigan-Dearborn offers a Bachelor of Business Administration (BBA) program with a Digital Marketing major. This program covers key digital marketing concepts, including SEO, social media, and content marketing.
The program’s renowned faculty, strong industry partnerships, and supportive learning environment help students thrive academically and professionally.
Graduates enjoy access to the university’s extensive career services, including job search assistance, networking events, and internship opportunities, ensuring a smooth transition into the digital marketing workforce.
Source: University of Michigan
#18. Sacred Heart University
- Acceptance rate: 66%
- Average entry score: 1140-1300 SAT or 24-30 ACT
- Student-to-faculty ratio: 14 to 1
- Estimated cost of attendance (tuition and fees): $65,948
- Average earning potential for graduates: $45,000 (College Simply)
Sacred Heart University’s online Master of Science in Digital Marketing program focuses on digital marketing strategy, analytics, and technology.
The program boasts experienced faculty and a supportive learning environment, ensuring students receive personalized guidance throughout their studies.
Source: Sacred Heart University
What’s it like to study at Sacred Heart University?
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#17. Rutgers University
- Acceptance rate: 61%
- Average entry score: 1210-1430 SAT or 28-33 ACT
- Student-to-faculty ratio: 15 to 1
- Estimated cost of attendance (tuition and fees): $52,250
- Average earning potential for graduates: $44,902 (College Factual)
Rutgers Business School offers an online Master’s of Science in Digital Marketing that covers essential digital marketing topics, including SEO, social media, and mobile marketing.
The program emphasizes practical skills and real-world case studies, helping students become well-rounded digital marketing professionals capable of driving results in diverse industries.
Their faculty consists of experienced industry professionals, providing students with unique insights into current trends and best practices. Additionally, the program offers career support and networking opportunities to help students succeed in the job market.
Source: Rutgers University
What’s it like to study at Rutgers University?
#16. University of Illinois at Urbana-Champaign
- Acceptance rate: 59%
- Average entry score: 1210-1470 SAT or 27-33 ACT
- Student-to-faculty ratio: 21 to 1
- Estimated cost of attendance (tuition and fees): $33,060-$50,510
- Average earning potential for graduates: $55,615 (College Simply)
The University of Illinois through the Gies College of Business offers a marketing program with a specialization in Digital Marketing. This comprehensive program focuses on strategic marketing, data analytics, and digital communication tools.
Students benefit from the university’s top-ranked faculty, a collaborative learning environment, and strong career support services. The program helps students develop a deep understanding of digital marketing trends and best practices.
Source: Illinois Online
#15. University of Connecticut
- Acceptance rate: 56%
- Average entry score: 1170-1390 SAT or 27-32 ACT
- Student-to-faculty ratio: 15 to 1
- Estimated cost of attendance (tuition and fees): $58,432
- Average earning potential for graduates: $51,531 (College Factual)
UConn’s online Graduate Certificate in Digital Marketing Strategy provides students with a strong foundation in digital marketing principles, analytics, and tools.
The program emphasizes strategic thinking, data-driven decision-making, and hands-on experience, preparing graduates to excel in digital marketing roles and drive innovation in the field.
UConn’s experienced faculty, along with its collaborative learning environment, sets it apart from other programs. Additionally, the university offers comprehensive career support, including job placement assistance, networking events, and professional development resources, ensuring graduates have the best possible job prospects.
Source: UCONN
What’s it like to study at UConn?
#14. University of Washington
- Acceptance rate: 54%
- Average entry score: 1220-1470 SAT or 29-34 ACT
- Student-to-faculty ratio: 9 to 1
- Estimated cost of attendance (tuition and fees): $30,640-$58,470
- Average earning potential for graduates: $48,321 (College Factual)
The University of Washington offers a Professional Certificate in Digital Marketing that covers key digital marketing concepts, including analytics, social media, and content marketing.
Students learn to develop data-driven strategies, optimize digital advertising, and create engaging content, positioning them for success as digital marketing experts.
The program boasts experienced faculty, strong industry connections, and a flexible learning environment, allowing students to balance their studies with their careers.
Graduates of the program enjoy strong job prospects and access to a robust alumni network for ongoing support and networking opportunities.
Source: University of Washington
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#13. Santa Clara University
- Acceptance rate: 54%
- Average entry score: 1290-1470 SAT or 29-33 ACT
- Student-to-faculty ratio: 11 to 1
- Estimated cost of attendance (tuition and fees): $76,497
- Average earning potential for graduates: $60,745 (College Factual)
Santa Clara University’s online Master’s of Science in Digital Marketing program focuses on developing students’ skills in digital strategy, analytics, and marketing technology.
The curriculum covers key digital marketing channels and tools, enabling graduates to create effective digital campaigns and drive growth in various organizations. The program boasts a supportive learning environment, with experienced faculty providing personalized guidance and mentorship.
Furthermore, Santa Clara University offers strong career support, including job placement assistance and networking opportunities, ensuring graduates are well-prepared for success in the digital marketing field.
Source: Leavey School of Business
What’s it like to study at Santa Clara University?
#12. Fashion Institute of Technology
- Acceptance rate: 53%
- Average entry score: 1177 SAT
- Student-to-faculty ratio: 17 to 1
- Estimated cost of attendance (tuition and fees): $27,394
- Average earning potential for graduates: $39,100 (College Factual)
The Fashion Institute of Technology (FIT) offers a program in digital marketing and social media. This program focuses on digital marketing strategies and tools within the fashion industry.
It equips students with the skills to create effective digital campaigns and drive growth in the highly competitive fashion market. The program’s unique blend of fashion and digital marketing expertise, along with its experienced faculty and cutting-edge facilities, sets it apart from other digital marketing programs.
Graduates enjoy access to FIT’s extensive alumni network and career services, including job placement assistance, internships, and industry events, positioning them for success in the fashion industry.
Source: FIT
#11. University of San Diego
- Acceptance rate: 49%
- Average entry score: 1190-1370 SAT
- Student-to-faculty ratio: 12 to 1
- Estimated cost of attendance (tuition and fees): $73,193
- Average earning potential for graduates: $62,912 (University of San Diego)
The University of San Diego’s Professional Certificate in Digital and Social Media Marketing program emphasizes hands-on learning, covering digital marketing channels, analytics, and strategies.
Students gain expertise in creating effective digital campaigns, leveraging data to optimize marketing efforts, and staying ahead of digital marketing trends, making them valuable assets in the competitive digital marketing landscape.
The program’s small class sizes, personalized attention, and industry-experienced faculty ensure a high-quality learning experience.
Source: USD
#10. University of Georgia
- Acceptance rate: 40%
- Average entry score: 1270-1450 SAT or 29-33 ACT
- Student-to-faculty ratio: 17 to 1
- Estimated cost of attendance (tuition and fees): $27,958-$46,998
- Average earning potential for graduates: $71,513 (College Factual)
The University of Georgia offers Digital Marketing programs that cover essential digital marketing skills, such as SEO, social media, and email marketing.
Their curriculum emphasizes practical, hands-on experience, enabling students to create effective digital campaigns and adapt to the ever-evolving digital marketing landscape.
The program’s experienced faculty and collaborative learning environment ensure students receive personalized guidance and support.
Source: University of Georgia
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#9. University of Florida
- Acceptance rate: 30%
- Average entry score: 1300-1470 SAT or 29-33 ACT
- Student-to-faculty ratio: 18 to 1
- Estimated cost of attendance (tuition and fees): $21,430-$43,708
- Average earning potential for graduates: $46,403 (College Factual)
The University of Florida’s online Master of Science in Digital Marketing and Strategy covers core marketing concepts, digital strategies, and data analysis.
Students learn to create effective digital campaigns, leverage data to optimize marketing efforts, and stay ahead of digital marketing trends. This makes them valuable assets in the competitive digital marketing landscape.
The program’s flexible online format allows students to balance their studies with work and personal commitments. Additionally, the University of Florida boasts a strong reputation and a supportive learning environment, with experienced faculty and ample resources for student success.
Source: University of Florida
#8. University of California, Irvine
- Acceptance rate: 29%
- Average entry score: 1230-1430 SAT or 26-33 ACT
- Student-to-faculty ratio: 18 to 1
- Estimated cost of attendance (tuition and fees): $34,161-$63,915
- Average earning potential for graduates: $50,270 (Grad Reports)
UCI’s Division of Continuing Education offers a Digital Marketing & Communications certificate program that covers essential digital marketing topics, such as SEO, social media, and content marketing.
The curriculum emphasizes practical skills and real-world case studies, helping students become well-rounded digital marketing professionals capable of driving results in diverse industries.
UCI’s experienced faculty and innovative teaching methods set the program apart, while comprehensive career support, such as networking events, ensures graduates have the best possible job prospects.
Source: UCI Division of Continuing Education
#7. University of Texas at Austin
- Acceptance rate: 29%
- Average entry score: 1230-1480 SAT or 29-34 ACT
- Student-to-faculty ratio: 18 to 1
- Estimated cost of attendance (tuition and fees): $28,928-$57,512
- Average earning potential for graduates: $57,075 (College Factual)
UT Austin’s online Digital Marketing certificate program emphasizes hands-on learning and real-world projects, setting it apart from other programs.
Students gain expertise in digital marketing channels, analytics, and strategies, learning to create effective campaigns and adapt to the rapidly changing digital marketing landscape.
The program boasts a strong network of industry professionals and dedicated faculty, providing students with valuable career support and job prospects. Graduates are well-equipped to excel in various digital marketing roles across diverse industries.
Source: UT Austin
#6. Boston University
- Acceptance rate: 19%
- Average entry score: 1360-1520 SAT or 31-35 ACT
- Student-to-faculty ratio: 10 to 1
- Estimated cost of attendance (tuition and fees): $79,606
- Average earning potential for graduates: $68,346 (College Factual)
Boston University’s online Master of Science in Digital Marketing program emphasizes data-driven marketing strategies, digital analytics, and marketing technology. Students gain expertise in digital marketing channels and tools, learning to create effective campaigns and drive growth in various organizations.
With a strong focus on job prospects and career support, the program positions graduates for success in the digital marketing field. The learning environment is highly interactive, and students benefit from the expertise of a renowned faculty with extensive industry experience.
Source: Questrom School of Business
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#5. University of Notre Dame
- Acceptance rate: 15%
- Average entry score: 1410-1550 SAT or 32-35 ACT
- Student-to-faculty ratio: 9 to 1
- Estimated cost of attendance (tuition and fees): $78,347
- Average earning potential for graduates: $56,931 (College Factual)
The University of Notre Dame’s Mendoza College of Business offers an online Executive Certificate in Digital Marketing that covers essential digital marketing topics, such as SEO, social media, and mobile marketing.
This program emphasizes practical skills and real-world case studies, helping students become well-rounded digital marketing professionals capable of driving results in diverse industries.
The program focuses on career advancement and offers strong support for students’ professional growth. The learning environment is highly interactive, and the faculty consists of industry experts and experienced academics.
Source: University of Notre Dame
#4. New York University
- Acceptance rate: 13%
- Average entry score: 1455 SAT or 33 ACT
- Student-to-faculty ratio: 8 to 1
- Estimated cost of attendance (tuition and fees): $80,878
- Average earning potential for graduates: $80,900 (College Simply)
NYU’s MS in Integrated Marketing program offers a Digital Marketing specialization that equips students with the latest tools, strategies, and insights in the industry.
The curriculum emphasizes data-driven decision-making, global marketing, and emerging technologies. Students benefit from NYU’s renowned faculty, strong industry connections, and a diverse learning environment.
Graduates are well-prepared to excel in diverse digital marketing roles and drive innovation in the field, with extensive career support and networking opportunities.
Source: NYU Stern
#3. University of Southern California
- Acceptance rate: 12%
- Average entry score: 1320-1520 SAT or 30-34 ACT
- Student-to-faculty ratio: 9 to 1
- Estimated cost of attendance (tuition and fees): $60,446
- Average earning potential for graduates: $60,400 (College Simply)
USC’s Master of Science in Digital Social Media program provides students with a strong foundation in marketing strategy, digital analytics, and cutting-edge technologies.
The curriculum emphasizes hands-on experience and real-world projects, ensuring graduates are well-prepared to drive digital marketing initiatives and make data-driven decisions in their careers.
USC offers exceptional career support, with a dedicated team of advisors and a vast alumni network, to help students secure internships and job opportunities.
Source: USC Annenberg
#2. University of Pennsylvania
- Acceptance rate: 6%
- Average entry score: 1460-1570 SAT or 33-35 ACT
- Student-to-faculty ratio: 7 to 1
- Estimated cost of attendance (tuition and fees): $65,790
- Average earning potential for graduates: $69,836 (College Factual)
The Wharton School at the University of Pennsylvania offers a Digital Marketing Professional Certificate program that covers key digital marketing concepts, including analytics, social media, and content marketing.
Students learn to develop data-driven strategies, optimize digital advertising, and create engaging content, positioning them for success as digital marketing experts. The program is taught by Wharton’s world-renowned faculty, who bring their expertise and research insights into the classroom.
As part of the prestigious Ivy League, the University of Pennsylvania provides a top-tier learning environment, with access to cutting-edge resources and a strong network of alumni and industry connections to help students advance their careers.
Source: Wharton Online
#1. Columbia University
- Acceptance rate: 4.1%
- Average entry score: 1440-1570 SAT or 34-35 ACT
- Student-to-faculty ratio: 6 to 1
- Estimated cost of attendance (tuition and fees): $85,000
- Average earning potential for graduates: $166,360 (Grad Reports)
Columbia University’s Master of Science in Digital Marketing focuses on digital marketing strategies, analytics, and emerging technologies. Students gain expertise in data-driven decision-making, digital advertising, and social media, preparing them to excel as digital marketing experts in various industries.
The program’s unique blend of theory and practice, along with its renowned faculty, sets it apart from other programs.
Source: Columbia University
Conclusion
Digital marketing is constantly evolving, and choosing the right school is crucial to staying ahead in this competitive field. We have explored some of the best digital marketing schools, each offering unique programs and opportunities to help you develop the skills necessary for a successful career in digital marketing.
To make the best choice, consider your personal learning style, location preferences, and budget. Additionally, look for schools with strong industry connections, practical learning experiences, and a curriculum that covers the latest trends and tools in digital marketing.
By investing in the right digital marketing education, you will be well on your way to a rewarding and successful career in this dynamic field.
Selection Criteria
Here is a list of the factors we considered when selecting the best schools for digital marketing:
Please note that the order in this list might vary by ranking criteria and sources.
- Reputation and ranking of the school: We looked for schools that have a strong reputation and high ranking in the field of digital marketing.
- Faculty expertise, qualifications, and specialization: We researched the faculty members and their areas of expertise, and qualifications to ensure that the school has professors with relevant expertise and specialization in the areas of digital marketing that are of interest.
- Curriculum and resources: We evaluated the curriculum to ensure it aligns with students’ interests and career goals and considered the quality of the school’s facilities and resources, such as labs, equipment, and libraries.
- Opportunities for hands-on learning and research: We looked for schools that provide opportunities for hands-on experience through internships, co-op programs, or fieldwork.
- Student support services and alumni network: We considered the availability of support services and the strength of the alumni network in providing mentorship, internships, and job opportunities after graduation.
- Extracurricular activities and diversity: We evaluated the availability of extracurricular activities and clubs that align with students’ interests and considered the school’s diversity and inclusivity.
- Networking and post-graduation support: We researched the school’s network of alumni and their post-graduation support for digital marketing students, and also considered if the schools have a strong network of industry professionals and researchers in the field of digital marketing.
Frequently Asked Questions
Q1. What are some of the best digital marketing schools in the US?
There are several top digital marketing schools in the US that offer comprehensive programs to help students develop the skills needed to excel in the field. Some of the most notable schools include:
- University of Florida
- New York University
- University of Michigan
- Columbia University
- Oregon State University
These schools offer a mix of online and on-campus programs, allowing students to choose the learning format that best suits their needs.
Q2. What types of digital marketing programs are available at these schools?
The best digital marketing schools in the US offer a variety of programs, ranging from undergraduate degrees and graduate programs to professional certificates and online courses. Some common program types include:
- Bachelor’s degrees in marketing with a focus on digital marketing
- Master’s degrees in digital marketing or integrated marketing communications
- Professional certificates in digital marketing, social media marketing, or search engine optimization
- Online courses and MOOCs (Massive Open Online Courses) covering various aspects of digital marketing
Q3. How long does it typically take to complete a digital marketing program?
The duration of a digital marketing program depends on the type of program and the school offering it. Generally, undergraduate programs take four years to complete, while master’s degree programs can be completed in one to two years.
Professional certificate programs and online courses can range from a few weeks to several months, depending on the depth and scope of the material covered.
Q4. What skills and knowledge can I expect to gain from a digital marketing program?
By attending a digital marketing program, you can expect to develop a strong foundation in various aspects of digital marketing, such as:
- Search engine optimization (SEO)
- Pay-per-click advertising (PPC)
- Social media marketing
- Content marketing
- Email marketing
- Web analytics and reporting
- Digital marketing strategy and planning
In addition to these technical skills, you’ll also develop essential soft skills such as critical thinking, problem-solving, communication, and creativity.
Q5. What are the career prospects for graduates of digital marketing programs?
Graduates of digital marketing programs have a wide range of career opportunities available to them, as digital marketing skills are in high demand across industries. Some potential job titles include:
- Digital marketing manager
- SEO specialist
- Social media manager
- Content marketing specialist
- Email marketing manager
- Digital marketing analyst
- Digital marketing consultant
Additionally, many digital marketing professionals choose to work as freelancers or start their own agencies, offering their services to clients on a project-by-project basis.
References
[1] Official Websites
[2] Salary Data from Glassdoor, College Factual; College Simply, Zippia
[3] Ranking references including news media such as 2023 Best Digital Marketing Schools.
