Spanish Journal of Marketing - ESIC
Impact Factor & Key Scientometrics

I. Basic Journal Info

Country

Spain

Journal ISSN: 24449695, 24449709

Publisher: Emerald Group Publishing Ltd.

History: 2016-2021

Journal Hompage: Link

How to Get Published:

Research Categories

Scope/Description:

Expected manuscript profileSJMESIC is especially interested in submissions that include unique and novel contributions on the frontier of knowledge focused on emerging areas relevant to academic research in marketing or even opening new research niches. New methodologies and techniques are particularly appreciated.SJMESIC welcomes a wide array of original contributions quantitative or qualitative empirical analysis critical literature reviews metaanalysis theoretical papers agenda for future research etc. as well as research that cross the frontiers between marketing and other related areas. Submitted manuscripts can be focused on Spanish LatinAmerican but also any other relevant market.Agenda for Future ResearchConsidering the interest of the SJMESIC for unique and novel contributions on the frontier of knowledge this section aims to create a space for critical reflection of new directions in which future specialized research in the marketing field should advance. The Agenda for Future Research section welcomes contributions outlining emerging opportunities in the marketing discipline derived for example from changes in consumers behaviour. New challenges in this evolving field might be also addressed. In sum this section aims to propose new research avenues for marketing academics in order to inspire future research agendas. Leading researchers in the marketing discipline either alone or in collaboration are highly encouraged to contribute to this Agenda for Future Research section. Due to the particularities of this type of contributions no restrictions on manuscript structure apply.