Journal of Advertising
Impact Factor & Key Scientometrics

Journal of Advertising
Overview

Impact Factor

5.522

H Index

132

Impact Factor

6.575

I. Basic Journal Info

Country

United States
Journal ISSN: 00913367, 15577805
Publisher: M.E. Sharpe Inc.
History: 1972-ongoing
Journal Hompage: Link
How to Get Published:
Find out more

Research Categories

Scope/Description:

The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.

II. Science Citation Report (SCR)



Journal of Advertising
SCR Impact Factor

Journal of Advertising
SCR Journal Ranking

Journal of Advertising
SCImago SJR Rank

SCImago Journal Rank (SJR indicator) is a measure of scientific influence of scholarly journals that accounts for both the number of citations received by a journal and the importance or prestige of the journals where such citations come from.

3.092

Journal of Advertising
Scopus 2-Year Impact Factor Trend

Note: impact factor data for reference only

Journal of Advertising
Scopus 3-Year Impact Factor Trend

Note: impact factor data for reference only

Journal of Advertising
Scopus 4-Year Impact Factor Trend

Note: impact factor data for reference only

Journal of Advertising
Impact Factor History

2-year 3-year 4-year
  • 2023 Impact Factor
    #N/A #N/A #N/A
  • 2022 Impact Factor
    6.966 8.364 9.723
  • 2021 Impact Factor
    6.575 8.219 11.539
  • 2020 Impact Factor
    5.186 8.573 7.756
  • 2019 Impact Factor
    7.537 6.405 6.288
  • 2018 Impact Factor
    3.766 3.774 4.433
  • 2017 Impact Factor
    2.957 3.613 3.954
  • 2016 Impact Factor
    3.3 3.859 3.874
  • 2015 Impact Factor
    3.133 3.104 3.679
  • 2014 Impact Factor
    1.723 NA NA
  • 2013 Impact Factor
    1.93 NA NA
  • 2012 Impact Factor
    2.028 NA NA
  • 2011 Impact Factor
    1.479 NA NA
  • 2010 Impact Factor
    1.553 NA NA
  • 2009 Impact Factor
    1.767 NA NA
  • 2008 Impact Factor
    1.722 NA NA
  • 2007 Impact Factor
    1.556 NA NA
  • 2006 Impact Factor
    1.09 NA NA
  • 2005 Impact Factor
    0.797 NA NA
  • 2004 Impact Factor
    1.242 NA NA
  • 2003 Impact Factor
    1 NA NA
  • 2002 Impact Factor
    0.667 NA NA
  • 2001 Impact Factor
    1.037 NA NA
  • 2000 Impact Factor
    0.593 NA NA
Note: impact factor data for reference only

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Impact Factor

Impact factor (IF) is a scientometric factor based on the yearly average number of citations on articles published by a particular journal in the last two years. A journal impact factor is frequently used as a proxy for the relative importance of a journal within its field. Find out more: What is a good impact factor?

III. Other Science Influence Indicators

Any impact factor or scientometric indicator alone will not give you the full picture of a science journal. There are also other factors such as H-Index, Self-Citation Ratio, SJR, SNIP, etc. Researchers may also consider the practical aspect of a journal such as publication fees, acceptance rate, review speed. (Learn More)

Journal of Advertising
H-Index

The h-index is an author-level metric that attempts to measure both the productivity and citation impact of the publications of a scientist or scholar. The index is based on the set of the scientist's most cited papers and the number of citations that they have received in other publications

132

Journal of Advertising
H-Index History

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