Journal of Research in Marketing and Entrepreneurship
Impact Factor & Key Scientometrics

I. Basic Journal Info

Country

United Kingdom

Journal ISSN: 14715201

Publisher: Emerald Group Publishing Ltd.

History: 1999-2007, 2009-2021

Journal Hompage: Link

How to Get Published:

Research Categories

Scope/Description:

The Journal of Research in Marketing and Entrepreneurship JRME publishes research that contributes to our developing knowledge of entrepreneurial and small business marketing. Even though research into the relationship between marketing and entrepreneurship is still relatively young the subject has thus far proved exciting and thought provoking and critical thinking has progressed rapidly.The journal stands at the interface of research in marketing and entrepreneurship.Coverage may include but is not limited toThe size and structure of the entrepreneurial enterprise. SMEs and micro businesses approach marketingIntrapreneurshipThe role of entrepreneurship in marketingThe role of marketing in entrepreneurshipHow do successful entrepreneurs market their product and servicesCompetencies necessary for the successful entrepreneurThe role of entrepreneurship and as appropriate intrapreneurship in the development of organizationsLife cycles of organizations the stages in the growth of firms and the analysis of critical episodesThe influence of external help support and personal contact networksOpportunity recognitionRelationships between SMEs and larger firms how SMEs interact successfully with larger firms and how these larger firms in turn manage their relationships with SMEsStrategic and management issues that pertain to marketingCultural and sociological perspectives of the entrepreneurCrosscultural studies and work on developing economiesAppropriate research methodologies