Journal of Research in Interactive Marketing
Impact Factor & Key Scientometrics

I. Basic Journal Info

Country

United Kingdom

Journal ISSN: 20407122

Publisher: Emerald Group Publishing Ltd.

History: 2010-2021

Journal Hompage: Link

How to Get Published:

Research Categories

Scope/Description:

With its origins in the discipline and practice of direct marketing the journal aims to publish progressive innovative and rigorous scholarly research for marketing academics and practitioners.Authors are encouraged to submit manuscripts which reflect cuttingedge thinking in interactive marketing as well as means by which organizations of all types forprofit nonprofit public sector government etc. can employ and improve the efficiency and effectiveness of interactive marketing strategies and tactics.Submissions focusing on both conceptual developments and empirical advances are encouraged with the emphasis on demonstrating compelling contributions to theory and practice. The Impact of the research to business policy and society should be explicit.Topics areas which will be addressed but are not necessarily limited to includeComparative studies of effective directmultichannel marketing activities across different markets and market regionsMeasuring the effectiveness of interactive marketing activitiesIdentifying appropriate interactive marketing activities across varying organizations and industriesInteractiveMultichannel marketing in the public sectornonprofit realmEthicallegal issues in interactive marketingApplying interactivemultichannel marketing to gain competitive advantageEstablishing and maintaining customer relationships through interactive marketing channels