Journal of Nonprofit and Public Sector Marketing
Impact Factor & Key Scientometrics

I. Basic Journal Info

Country

United States

Journal ISSN: 10495142, 15406997

Publisher: Routledge

History: 1993-2021

Journal Hompage: Link

How to Get Published:

Research Categories

Scope/Description:

The Journal of NonprofitPublic Sector Marketing is a peer reviewed journal devoted to the study of the adaptation of traditional marketing principles for use by nonprofit organizations and government agencies. The journal is broadly interested in the variety of topics included in the domain of nonprofit marketing including donor and volunteer recruitment and retention political marketing social marketing marketing strategy and planning Internet marketing for nonprofit organizations public relations media planning and so forth. Contributors of articles typically come from academic backgrounds. However the articles are written in an accessible style to benefit a scholarly and practitioner readership. The journal is vital reading for a variety of professionals. Marketing professionals scholars and researchers from such disciplines as leisure servicesparks recreation tourism public relations higher education administration and health carewill discover a wealth of valuable information in JNPSM. An outstanding review board has been assembled which consists of many of the scholars who have been leaders in the initial development of marketing thought in the nonprofit and public sector. The journal presents peerreviewed primary research and abstracts and indexes of current research published elsewhere.