Journal of Marketing Communications
Impact Factor & Key Scientometrics

I. Basic Journal Info

Country

United Kingdom

Journal ISSN: 13527266, 14664445

Publisher: Routledge

History: 1995-2021

Journal Hompage: Link

How to Get Published:

Research Categories

Scope/Description:

The Journal of Marketing Communications is a doubleblind peerreviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication branding both corporate and productrelated and promotion management. It is a channel for discussing issues such customer relationship management integrated marketing communication together with behavioural foundations of marketing communications and promotion management. The Journal will also consider papers in internal marketing and in the corporate communications domain.Issues that the journal covers includeMarketing communicationscommunications via any or all of the marketing mix elements.The ways marketing mix elements are interrelated and operationalised for communication purposes in the marketing planning processThe general area of corporate communication as it relates to the development of communication programs designed to influence the support of and relationships with various stakeholder groups.Promotional elementsthis not only includes the disciplines of advertising sales promotion marketing public relations and personal selling but also includes direct marketing sponsorship and Internet communications.Promotional management in terms of strategy development implementation and evaluation.The mechanism or process of developing effective communication strategies via specific case studies.Behavioural foundations of marketing communications and promotion management including semiotics consumer behaviour attitudes and persuasion source and message factors diffusion of innovation and adoption.Effects of changing environmental circumstance on marketing communications and promotional strategybudget allocation messages and media vehicles adopted.