Journal of International Consumer Marketing
Impact Factor & Key Scientometrics

I. Basic Journal Info

Country

United States

Journal ISSN: 08961530, 15287068

Publisher: Routledge

History: 1988-1993, 1995-2021

Journal Hompage: Link

How to Get Published:

Research Categories

Scope/Description:

The Journal of International Consumer Marketing examines consumer and organizational buyer behavior on a crossculturalnational and global scale combining uptodate research with practical applications to help you develop an action plan for successful marketing strategy development. Business professionals policymakers and academics share insights and inside information on a wide range of crosscultural marketing issues including international business customs negotiating styles consumer brand loyalty price sensitivity purchasing and leasing consumer satisfaction and dissatisfaction and advertising. This invaluable research outlet analyzes a variety of geographic and cultural perspectives from around the word including China India Germany Western Europe Africa Australia Southeast Asia Scandinavia Japan and Latin America as well as the NAFTA countries of Mexico Canada and the United States.The Journal of International Consumer Marketing is your guide to consumerism in diverse cultures putting research findings to work developing effective global management and marketing strategies. Contributors provide fresh ideas and innovative concepts for addressing the crossculturalnational and comparative consumer behavior issues and concerns that affect banks and other financial institutions government departments international trade organizations research institutions consultants and publicly owned corporations. This unique journal analyzes a wide range of topics including travel and tourist behavior consumer behavior toward service institutions advertising agencyclient relationships organizational industrial and intermediate buyer behavior and market segmentation.