Journal of Historical Research in Marketing
Impact Factor & Key Scientometrics

I. Basic Journal Info

Country

United Kingdom

Journal ISSN: 1755750X, 17557518

Publisher: Emerald Group Publishing Ltd.

History: 2009-2021

Journal Hompage: Link

How to Get Published:

Research Categories

Scope/Description:

Launched in 2009 Journal of Historical Research in Marketing is the only quarterly peerreviewed journal publishing high quality original academic research that focuses entirely on marketing history and the history of marketing thought. Pedagogical and historiographicalmethodological essays are also welcome as long as they are grounded in a marketing and historical context. The essence of an historical perspective is a thorough systematic critical awareness of the changes or continuity in events over time and of the context in which change or continuity occurs.In addition to regular full length research articles the Journal occasionally features material under the following sections. ExplorationsInsights includes invited commentaries about marketing history and the history of marketing thought. These tend to be shorter three to six thousand words than the full articles that run in each issue.Sources of Historical Research in Marketing includes short essays introducing unexplored and novel archives and other primary historical resources their contents and relevance to marketing history.Archivists or library professionals who believe their collections might be of interest to marketing historians are invited to submit essays to contribute to this section. JHRM also invites historical review essays that focus on historically important marketing books under the section Forgotten Classics.Examples of these historical reviews can be found in past issues of the Journal and those suggest an approach for potential submissions. Authors are advised to check with the editor about the suitability of a book title before submitting a Forgotten Classics review for consideration.