Journal of Brand Strategy
Impact Factor & Key Scientometrics

I. Basic Journal Info

Country

United Kingdom

Journal ISSN: 2045855X, 20458568

Publisher: Henry Stewart Publications

History: 2018-2021

Journal Hompage: Link

How to Get Published:

Research Categories

Scope/Description:

Journal of Brand Strategy is the worlds leading professional and research journal publishing indepth peerreviewed articles and case studies on all aspects of brands.Guided by a senior Editorial Board consisting of leading branding experts each quarterly 100page issuepublished in print and onlineprovides detailed practical articles from leading branding professionals on innovative strategies techniques and trends together with the latest applied research in branding and detailed analysis of how leading brands are managed around the world. It does not publish advertising and all content is peerreviewed to ensure that it is of direct practical relevance to those working in the field.Journal of Brand Strategy has been accepted for inclusion in the abstract and citation database Scopus. Journal of Brand Strategy is listed in Cabells Directories of Publishing Opportunities.Articles address key topics includingBrand strategyCustomer engagementBrand positioningBrand architecture and portfolio managementBrand assessmentMeasuring brand equity and valueBranding and social mediaBrand designNamingBranding and new product developmentIdentifying opportunities for brand and marketingdriven growthBranding communicationsBrand relaunches and revitalisationBranding and employee engagementReputation and crisis managementBrand law and regulationBrand licensing