International Journal of Business and Emerging Markets
Impact Factor & Key Scientometrics

I. Basic Journal Info

Country

United Kingdom

Journal ISSN: 17536219, 17536227

Publisher: Inderscience Enterprises Ltd.

History: 2019-2021

Journal Hompage: Link

How to Get Published:

Research Categories

Scope/Description:

Scholars and managers have shown significant interest in business opportunities provided by emerging markets EM. Foreign firmsopportunities range from investing in EM to outsourcing from EM whereas local firmseconomies benefit from investments and expertise of foreign firms. Understanding EM characteristics in the face of evolving government policies and changing consumer behaviour is crucial to identifying new consumer needs and developing suitable productsservices to meet them. IJBEM addresses these needs by stressing the use of qualitative and empirical data.Topics covered includeResearch issues in EMInternational business and local government policiesBusiness production and market orientation of local firmsOutsourcing from EMMarketing effectiveness and marketing cultureLocal culture consumer behaviour and advertisementsTransforming local brands into global brandsSmall and mediumsized enterprises SMEs and family businessesLocal multinational firms and their managementForeign investments risks and returnsCorporate culture strategy and ethicsOrganisational behaviour human resources and training and developmentFinancial and nonfinancial business performanceInformation technology and competitiveness