Indian Journal of Marketing
Impact Factor & Key Scientometrics

I. Basic Journal Info

Country

India

Journal ISSN: 9738703

Publisher: Associated Management Consultants Private Limited

History: 2010-2021

Journal Hompage: Link

How to Get Published:

Research Categories

Scope/Description:

Indian Journal of Marketing is a double blind peer reviewed refereed monthly journal which is being published since 1968. It is an authentic research publication dealing with the following topics marketing advertising consumer behaviour sales management advertisingpromotion management marketing strategy customer loyalty marketing segmentation and targeting customer value modelling business information systems MIS business law communication direct marketing ecommerce global business marketing research marketing theoryapplications office administrationmanagement retailing salesselling services online branding strategic use of IT multichannel marketing digital marketing social media and social networks viral marketing mobile marketing direct and interactive B2B marketing and agricultural marketing among others.Being a continuous medium of marketing education it enjoys the readership of academicians students and marketing managers from top Bschools universities and colleges in India and abroad. Its objective is to disseminate knowledge which ensures good practice of professional marketing. By encouraging research and thinking it attempts to contribute to a better perception of marketing theories its framework resources structures systems processes and performance of organizations. Its focal point is on research and reflections relevant to academicians and practicing managers.