Asia Pacific Journal of Marketing and Logistics
Impact Factor & Key Scientometrics

I. Basic Journal Info

Country

United Kingdom

Journal ISSN: 13555855, 17584248

Publisher: Emerald Group Publishing Ltd.

History: 1993-2021

Journal Hompage: Link

How to Get Published:

Research Categories

Scope/Description:

The Asia Pacific Journal of Marketing and Logistics APJML provides a unique focus on marketing and logistics in the Asia Pacific region. It publishes research which focus on marketing and logistics problems new procedures and practical approaches systematic and critical reviews of changes in marketing and logistics and crossnational and crosscultural comparisons of theory into practice.APJML is to publish articles including empirical research conceptual papers indepth literature review and testing of alternative methodologies and theories that have significant contributions to the knowledge of marketing and logistics in the Asia Pacific region. The journal strives to bridge the gap between academia and practice hence it also publishes viewpoints from practitioners case studies and research notes of emerging trends. Book reviews of cutting edge topics are also welcome.Readers will benefit from reports on the latest findings new initiatives and cutting edge methodologies. Readers outside the region will have a greater understanding of the cultural orientation of business in the Asia Pacific and will be kept up to date with new insights of upcoming trends. The journal recognizes the dynamic impact of Asian Pacific marketing and logistics to the international arena. An indepth understanding of the latest trends and developments in Asia Pacific region is imperative for firms and organizations to arm themselves with competitive advantages in the 21st century.APJML includes but is not restricted toMarketing strategyRelationship marketingCrosscultural issuesConsumer markets and buying behaviourManaging marketing channelsLogistics specialistsBranding issues in Asia Pacific marketsSegmentationMarketing theoryNew product developmentMarketing researchIntegrated marketing communicationsLegal and public policyCross national and cross cultural studies